As a sword, intellectual property can be used to attack a competitor who seeks to exploit some aspect of your intellectual property in a way that violates your rights. Providing an unrivalled account of the law in this area, this book also examines the ethical and policy influences which have shaped its development providing you with a solid. Oct 07, 2011 buy intellectual property strategy the mit press essential knowledge series by palfrey, john g. Use specialist divisions to aggressively market our technologies, including efforts to generate revenue from licensing fees. John palfrey on intellectual property strategy youtube. When we talk about intellectual property, were basically talking about things like brand names, books, inventions and secret formulas.
Aug 03, 2006 when i researched intellectual property in 2002 to find a suitable topic for my masters thesis, the web was full with articles, comments and opinions on software patents. Preparation of an intellectual property strategy is now a required element in department of defense acquisition guidance and major efforts such as better buying power 2. Protecting these things as assets is what intellectual property law is all about. I should start off by saying that i am not a fan of the patent system as a means of establishing ip rights in software. Almost every organization has an intellectual property portfolio of some value and therefore the need for an intellectual property strategy. Intellectual property strategy presents the state of the art in thinking on intellectual property to ceos, senior managers, and those aspiring to lead any type of organization. Joint strategic plan on intellectual property enforcement. An effective strategic intellectual property plan will therefore prompt the development, acquisition, maintenance, and exploitation of intellectual property assets, just as a traditional. Intellectual property strategy berkman klein center.
The twin goals of this book are to point to the areas of greatest importance in this fastmoving field and offer practical insights to senior managers on how to create a. Palfrey argues for strategies that go beyond the traditional highly restrictive sword and shield approach, suggesting that flexibility and creativity are essential to a profitable longterm intellectual property strategyespecially in an era of changing attitudes about media. Intellectual property strategy linkedin slideshare. One of these was john palfrey s intellectual property strategy. Secure, maintain and utilize rights patents, trademarks, industrial designs, and s 2. It is important to note that print sources are often better than electronic ones for getting a. Intellectual property intellectual property is the legal ownership of an idea rather than a thing it is the blueprint of a house not the houserev dec 2010 report writing intellectual property 4 5. Kinsella is altogether opposed to intellectual property, and he explains his position in this brief but wideranging book. Measures to ensure respect for rights, including those of competitors 3. Almost every organization has an intellectual property portfolio of some value and therefore the need for an. In this book, intellectual property expert and harvard law school professor john palfrey offers a short briefing on. Palfrey argues for strategies that go beyond the traditional highly restrictive sword and shield approach, suggesting that flexibility and creativity are essential to a profitable longterm intellectual property strategy. The choice of a strategy determines the scope of the intellectual property portfolio that needs to be assembled to best capture value.
Corporate strategy is then the decisions taken to realize sustainably higher prices p, increased market share q, and lower costs c than the competition. Most managers leave intellectual property issues to the legal department,unaware that an organizations intellectual property can help accomplish a range of ma. Jun 17, 2014 the choice of a strategy determines the scope of the intellectual property portfolio that needs to be assembled to best capture value. Heres a brief overview of the different kinds of intellectual property. Actively engage in external policymaking activities.
Intellectual property and public policy in historical. Nov 21, 2011 entrepreneurs, corporate managers and nonprofit administrators should look at intellectual property as a key strategic asset. In against intellectual property, stephan kinsella, a patent attorney of many years experience, offers his response to these questions. Intellectual property ip is a critical consideration of most acquisitions that require sophisticated items or components and performance. In contrast to physical property, intellectual property is an intangible asset of a person.
In particular, for the businesses conducted by inhouse companies, we have set the intellectual property strategy roadmaps for each inhouse company to implement a strategy to enhance our core technologies as the basis for our competitiveness as well as a strategy to protect our intellectual properties on a global level. Whether your organization is a forprofit business or a nonprofit institution, you should give special consideration to strategies of openness rather. Intellectual property strategy mit press essential. Establish a flexible intellectual property strategy the special case of the nonprofit future outlook afterword. How a flexible and creative approach to intellectual property can help an organization accomplish goals ranging from. In the global electronics market, apple in international trade commission receives honour from the administrative las judge thomas pender.
The intellectual property enforcement coordinator has released the third joint strategic plan on intellectual property enforcement jsp, which serves as the roadmap for u. When the chinese intellectual property system hits 35. Jan 12, 2010 crafting and deploying intellectual property strategy in a firm for mining, optimising and protecting available intellectual property therein. Having read one of his previous books, born digital, and because it is in. Welcome to world university which anyone can add to or edit. Sep 09, 2011 john palfrey is head of school at phillips academy, andover, coauthor of born digital. Buy intellectual property strategy the mit press essential knowledge series by palfrey, john g.
If youre in cambridge, ma, usa, please feel free to come by austin hall east at hls at 6. Pdf intellectual property strategy semantic scholar. Intellectual property law grants the creator of intellectual property exclusive. It is important to note that print sources are often better than electronic ones for getting a sense of a specific area of law. Most managers leave intellectual property issues to the legal department, unaware that an organizations intellectual property can help accomplish a range of management goals, from accessing new markets to improving existing products to generating new revenue streams. Corporate strategy is then the decisions taken to realize sustainably higher prices p, increased market share q, and lower costs c than the competition ip strategy is therefore the decisions taken employing the companys ip that enable the company to sustainably realize higher prices p, increased market.
Slideshare uses cookies to improve functionality and performance, and to provide you with relevant advertising. Ess professor of law and vice dean for library and information resources at harvard law school discusses his. Crafting and deploying intellectual property strategy in a firm for mining, optimising and protecting available intellectual property therein. Unlike real property or personal material property, intellectual property is the assets of an individual or enterprise that are intangible. Palfrey argues for strategies that go beyond the traditional highly restrictive sword and shield approach, suggesting that flexibility and creativity are essential to a profitable longterm intellectual property strategy especially in an era of changing attitudes about media. Developing an intellectual property strategy griffith hack. One of these was john palfreys intellectual property strategy. Carry out thorough management of information, including trade secrets 4. Contentsshow select courses add free, open intellectual property ip law courses below. A beautifully written, accessible overview by an eminent legal scholar, this book helped to define. The intellectual property insurance market is continuing to mature, despite some stops and starts. Intellectual property strategy mit press essential knowledge series kindle edition. John palfrey is head of school at phillips academy, andover, coauthor of born digital. Intellectual property strategy the mit press essential knowledge series 9780262516792.
John gorham palfrey vii born 1972 is an american educator, scholar, and law professor. Plagiarismrev dec 2010 report writing intellectual property 5 6. Intellectual property strategy the mit press essential. Pdf intellectual property ip management aghion and tirole, 1994. In march 2019, he was named the president of the macarthur foundation effective september 1, 2019. While the source, goals, and forms of ip are different, they. Intellectual property, writes palfrey, should be considered a key strategic asset class. Entrepreneurs, corporate managers and nonprofit administrators should look at intellectual property as a key strategic asset. Figure 3a model of appropriate ip management strategies.
In his new book, intellectual property strategy mit press, intellectual property expert, head of the harvard law school library, and berkman center faculty codirector john palfrey offers a short briefing on intellectual property strategy for them. Four case studies demonstrate the application of the key. Everyday low prices and free delivery on eligible orders. It begins by briefly recapturing the systems three phases of development. The intellectual property system helps strike a balance between the interests of the innovator and the public interest, providing an environment in which creativity and. Im excited to be launching a new book, intellectual property strategy, tonight at harvard law school. Oct 28, 2011 palfrey argues for strategies that go beyond the traditional highly restrictive sword and shield approach, suggesting that flexibility and creativity are essential to a profitable longterm intellectual property strategyespecially in an era of changing attitudes about media. Intellectual property refers to intellectual creativity of a creator. Next, the article highlights a key settlement in the history of intellectual property law and international trade. A beautifully written, accessible overview by an eminent legal scholar, this book helped to define what the eks has become a resource for those seeking concise, expert overviews of important topics, written and edited for general readers. According to engdahl 2010, the combination of intellectual property ip is intellectual capital. The global intellectual property market is on the increase, with some national patent offices creating and. He is an authority on the legal aspects of emerging media, and he is an advocate for internet freedom, including increased online transparency and accountability as well as child safety.
Intellectual property analysis of apple free sample. But it can be a key intellectual property risk management tool. John palfreys intellectual property strategy mit press, 2012 is the first book. Through the intellectual capital, organisation in business environment can increase their business as well as exploits also.
In this book, intellectual property expert and harvard law school professor john palfrey offers a. Chapter 1 introduction to copyright and intellectual property law. Intellectual property ip law world university fandom. Real ip strategy is about applying an integrated, multidisciplinary approach to determining which markets to pursue and establish a strategy to win in those markets, then driving it through execution. Intellectual property and public policy in historical perspective. This article explores what it means for the chinese intellectual property system to hit 35. Intellectual property 101 global innovation policy center.
He cites a study pdf showing that the fair use economy in the u. A firm favourite with students and lecturers alike, intellectual property can be trusted to equip you with the best possible basis for study of this dynamic subject. The article then explores three different meanings of a middleaged chinese intellectual property system one for intellectual property reform, one. Analysis of intellectual property strategy of apple. Intellectual property, writes palfrey, should be considered a. Next the article examines the ascendance of the german chemical industry through. As a shield, intellectual property can help you stave off attacks of your. Work to develop a strong intellectual property portfolio to ensure and enhance business flexibility and obtain more favorable terms in collaboration agreements with other companies.
Intellectual property is the ownership interest a person or company may have in creations of the mind. How children grow up in a digital age, and author of the mit press essential knowledge volume intellectual property strategy. Palfrey argues for strategies that go beyond the traditional highly restrictive sword and shield approach, suggesting that flexibility and creativity are essential to a profitable longterm intellectual property strategy especially in an era of pdf changing attitudes about media. In the words of john palfrey in his book intellectual property strategy, strategies grounded in openness and connectedness to others in. Kelleher, brendan tierney a concise introduction to the emerging field of data science, explaining its evolution, relation to machine learning, current uses, data infrastructure issues, and ethical challenges. Human resource development and intellectual property the. In his book intellectual property strategy, john palfrey describes this strategy as follows. Insurance is not the only intellectual property risk management strategy. Almost every organization has an intellectual property portfolio of some value and. Intellectual property should be thought of as having the characteristics of an asset, and should be so managed. How a flexible and creative approach to intellectual property can help an organization accomplish goals ranging from building market share to expanding an industry. I am the founder and ceo of traklight, the only selfguided software platform that creates your custom intellectual property ip strategy and assesses business risk. Jan 01, 2011 intellectual property intellectual property is the legal ownership of an idea rather than a thing it is the blueprint of a house not the houserev dec 2010 report writing intellectual property 4 5.
Pdf modern trends for the strategic use of intellectual property. Leaffer, protecting american intellectual property abroad. It discusses the systems evolution from its birth all the way to the present. You should think of intellectual property as a flexible asset class that can help your organization in a broad range of ways, according to harvard law school professor john palfrey in this book. Authors have a variety of motivations, different notions of what constitutes a return on their investment, and as a.
In particular, inventors of information platforms that support the viewing of contentbe they instant messaging systems, media players, or web browsersface a muddled set of legal doctrines that govern the scope of available. Preparation of an intellectual property strategy is now a required element in department of defense acquisition guidance and major efforts such as. As an alternative, the kindle ebook is available now and can be read on any device with the free kindle app. Intellectual property strategy by john palfrey waterstones.
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